Lundbeck China 2015 World Mental Health Day

External Communication Campaign: "National Education Campaign Kick-off & Mental health Experts Awarding Ceremony"

On 9thOctober, one day before the 24thWorld Mental Health Day, a national mental health education campaign was launched in Beijing, China. The event was co-organized by Health News, the official healthcare media of National Health and Family Planning Commission(NHFPC),and Chinese Society of Psychiatry (CSP), supported by Lundbeck China. 24 Chinese top psychiatrists have been awarded as National Mental Health Education Experts who will play a key role to promote the mental health knowledge to the public to further raise the public awareness of mental health and reduce the stigma. Søren K. Kristensen, GM of Lundbeck China& Hong Kong, senior government officials from National Health and Family Planning Commission(NHFPC), representatives of the national experts, Chinese Medical Association (CMA)and Health News, and reporters from 35 national media attended the event. As the event supporter, Mr. Søren K. Kristensen introduced Lundbeck’s vision, mission and key achievements in the past century. Lundbeck’s dedication to CNS research and commitment to patients with CNS diseases well enhanced corporate image. Prof. Yu Xin, the president of CSP and Prof. Philip Gorwood presented the current status of depression in China, and the evolvement and global burden of mental diseases.